In Wassup Man, Park Joon-hyung rode a rickshaw around Seoul's Euljiro hunting for 'hidden, sign-less hotspots.' That exploration — wandering deep into alleys for hard-to-find shops and tasting misugaru lattes and cake — happened here.
Euljiro is a downtown Seoul hotspot nicknamed 'Hipjiro,' where stylish young cafes, bars and restaurants have seeped into old alleys lined with printing shops and ironworks. By day there's old-school home-style food and dried pollack with beer; by night, the fun of finding sign-less hidden bars.
Pair it with Cheonggyecheon, Gwangjang Market and Sewoon Plaza for a walkable tour. Many shops have no signs, so check locations in advance to avoid getting lost.
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